{"id":3872,"date":"2026-03-16T10:27:15","date_gmt":"2026-03-16T10:27:15","guid":{"rendered":"https:\/\/www.topchinapack.com\/?p=3872"},"modified":"2026-03-16T10:27:15","modified_gmt":"2026-03-16T10:27:15","slug":"packaging-surface-finish-matte-vs-glossy","status":"publish","type":"post","link":"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/","title":{"rendered":"Mat ou brillant : L'influence de l'\u00e9tat de surface des emballages sur la pr\u00e9sentation en rayon et les d\u00e9cisions d'achat"},"content":{"rendered":"<p>Dans les magasins et sur les pages de produits du commerce \u00e9lectronique, la finition de la surface de l'emballage joue un r\u00f4le important dans la premi\u00e8re impression que l'on a du produit. Les finitions mates et brillantes peuvent sembler \u00eatre de simples choix esth\u00e9tiques, mais dans des conditions r\u00e9elles d'exposition, elles peuvent influencer <strong>l'attention visuelle, la perception de la propret\u00e9 et les d\u00e9cisions d'achat<\/strong>.<\/p>\n\n\n\n<p>Sur la base de tests d'eye-tracking, d'observations en rayon et de commentaires de consommateurs, GQ PACK, un produit de la gamme GQ, a \u00e9t\u00e9 mis au point pour r\u00e9pondre aux besoins des consommateurs. <strong><a href=\"https:\/\/www.topchinapack.com\/fr\/?page_id=10\" data-type=\"page\" data-id=\"22\" target=\"_blank\" rel=\"noreferrer noopener\">fabricant d'emballages alimentaires flexibles sur mesure<\/a><\/strong>Le rapport de la Commission europ\u00e9enne sur les emballages mats et brillants explique comment les emballages mats et brillants se comportent dans des environnements de march\u00e9 r\u00e9els en effectuant la comparaison suivante.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#First_Glance_Attention_and_Shelf_Visibility_of_Packaging_Surface_Finish\" >L'attention au premier coup d'\u0153il et la visibilit\u00e9 en rayon de l'\u00e9tat de surface de l'emballage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#Glossy_Packaging_Surface_Finish_Strong_Shelf_Impact\" >Finition brillante de la surface de l'emballage : fort impact en rayon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#Matte_Packaging_Surface_Finish_Longer_Attention_During_Information_Reading\" >Finition mate de la surface de l'emballage : Une attention plus longue lors de la lecture de l'information<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#Clean_Appearance_in_Real_Shelf_Environments\" >Une apparence propre dans des environnements de rayonnages r\u00e9els<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#Glossy_Flexible_Food_Packaging\" >Emballage alimentaire flexible et brillant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#Matte_Flexible_Food_Packaging\" >Emballage alimentaire flexible mat<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#Brand_Positioning_and_Consumer_Perception\" >Positionnement de la marque et perception du consommateur<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#Glossy_Finish_Flexible_Food_Packaging_Energetic_and_Attention-Driven\" >Emballages alimentaires flexibles \u00e0 finition brillante : Energique et attirant l'attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#Matte_Finish_Flexible_Food_Packaging_Premium_and_Trust-Oriented\" >Emballage alimentaire flexible \u00e0 finition mate : Qualit\u00e9 sup\u00e9rieure et confiance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#Packaging_Surface_Finish_Performance_Data_Comparison\" >Comparaison des donn\u00e9es de performance de l'\u00e9tat de surface de l'emballage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#When_to_Choose_Glossy_Packaging\" >Quand choisir un emballage brillant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#When_to_Choose_Matte_Packaging\" >Quand choisir un emballage mat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.topchinapack.com\/fr\/packaging-surface-finish-matte-vs-glossy\/#About_GQ_PACK\" >\u00c0 propos de GQ PACK<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_Glance_Attention_and_Shelf_Visibility_of_Packaging_Surface_Finish\"><\/span>L'attention au premier coup d'\u0153il et la visibilit\u00e9 en rayon de l'\u00e9tat de surface de l'emballage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Glossy_Packaging_Surface_Finish_Strong_Shelf_Impact\"><\/span>Finition brillante de la surface de l'emballage : fort impact en rayon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les emballages brillants ont g\u00e9n\u00e9ralement une <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">la r\u00e9flectance de\u00a0<strong>70-85%<\/strong>, produisant<\/span> un fort effet r\u00e9fl\u00e9chissant dans des conditions normales d'\u00e9clairage du commerce de d\u00e9tail (approximativement <strong>500-1000 lux<\/strong>).<\/p>\n\n\n\n<p>Dans les tests d'oculom\u00e9trie effectu\u00e9s lors du scanning des rayons :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emballage brillant g\u00e9n\u00e9r\u00e9 <strong>28-35% Dur\u00e9e initiale du regard plus longue<\/strong> par rapport \u00e0 un emballage mat.<\/li>\n\n\n\n<li>La surface r\u00e9fl\u00e9chissante cr\u00e9e un effet visuel de \"saut\", ce qui permet au produit de se d\u00e9marquer parmi des concurrents dens\u00e9ment emball\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p>Cet effet est particuli\u00e8rement utile pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>positions de l'\u00e9tag\u00e8re inf\u00e9rieure<\/li>\n\n\n\n<li>les environnements de vente au d\u00e9tail encombr\u00e9s<\/li>\n\n\n\n<li>zones d'exposition \u00e9clair\u00e9es lat\u00e9ralement<\/li>\n<\/ul>\n\n\n\n<p>Gr\u00e2ce \u00e0 leur surface r\u00e9fl\u00e9chissante, les emballages brillants peuvent rapidement attirer l'attention des consommateurs. <strong>premi\u00e8re seconde d'analyse du consommateur<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1168\" height=\"784\" src=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/glossy-packaging-surface-finish-spout-pouch.webp\" alt=\"\" class=\"wp-image-3877\" srcset=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/glossy-packaging-surface-finish-spout-pouch.webp 1168w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/glossy-packaging-surface-finish-spout-pouch-300x201.webp 300w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/glossy-packaging-surface-finish-spout-pouch-768x516.webp 768w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/glossy-packaging-surface-finish-spout-pouch-18x12.webp 18w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/glossy-packaging-surface-finish-spout-pouch-600x403.webp 600w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Matte_Packaging_Surface_Finish_Longer_Attention_During_Information_Reading\"><\/span>Finition mate de la surface de l'emballage : Une attention plus longue lors de la lecture de l'information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les emballages mats ont g\u00e9n\u00e9ralement une r\u00e9flectivit\u00e9 de <strong>5-20%<\/strong>La surface ainsi obtenue est douce et non r\u00e9fl\u00e9chissante.<\/p>\n\n\n\n<p>Si les finitions mates attirent un peu moins l'attention au cours du premier moment de lecture, le comportement des consommateurs change au cours de la deuxi\u00e8me \u00e9tape de l'\u00e9valuation du produit.<\/p>\n\n\n\n<p>Les r\u00e9sultats de l'oculom\u00e9trie le montrent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>15-22% temps d'attente plus long<\/strong> lorsque les consommateurs commencent \u00e0 lire les informations sur les produits.<\/li>\n\n\n\n<li>La r\u00e9duction de l'\u00e9blouissement permet aux acheteurs de se concentrer sur les d\u00e9tails tels que les ingr\u00e9dients, les avantages et la marque.<\/li>\n<\/ul>\n\n\n\n<p>Les finitions mates sont donc particuli\u00e8rement efficaces pour les produits pour lesquels <strong>clart\u00e9 de l'information et qualit\u00e9 per\u00e7ue<\/strong> influencer la d\u00e9cision d'achat.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1168\" height=\"784\" src=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/matte-packaging-surface-finish-spout-pouch.webp\" alt=\"\" class=\"wp-image-3878\" srcset=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/matte-packaging-surface-finish-spout-pouch.webp 1168w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/matte-packaging-surface-finish-spout-pouch-300x201.webp 300w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/matte-packaging-surface-finish-spout-pouch-768x516.webp 768w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/matte-packaging-surface-finish-spout-pouch-18x12.webp 18w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/matte-packaging-surface-finish-spout-pouch-600x403.webp 600w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clean_Appearance_in_Real_Shelf_Environments\"><\/span>Une apparence propre dans des environnements de rayonnages r\u00e9els<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les rayons des magasins restent rarement parfaitement propres. La poussi\u00e8re, les empreintes digitales, les traces d'humidit\u00e9 et les petites rayures apparaissent progressivement au cours de l'exposition des produits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Glossy_Flexible_Food_Packaging\"><\/span>Emballage alimentaire flexible et brillant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La finition brillante de la surface des emballages a tendance \u00e0 mettre en \u00e9vidence la contamination de la surface.<\/p>\n\n\n\n<p>Observations courantes apr\u00e8s <strong>7 jours de mise en rayon<\/strong> inclure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les empreintes digitales deviennent clairement visibles<\/li>\n\n\n\n<li>les rayures l\u00e9g\u00e8res se refl\u00e8tent fortement<\/li>\n\n\n\n<li>les particules de poussi\u00e8re sont plus visibles<\/li>\n<\/ul>\n\n\n\n<p>Par cons\u00e9quent, le degr\u00e9 de salissure per\u00e7u des emballages brillants est g\u00e9n\u00e9ralement plus \u00e9lev\u00e9 que celui des autres emballages. <strong>40-60% plus \u00e9lev\u00e9<\/strong> que celle d'un emballage mat. L'intention d'achat des consommateurs peut diminuer d'environ <strong>18%<\/strong> d\u00e8s que l'emballage semble us\u00e9 ou sale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Matte_Flexible_Food_Packaging\"><\/span>Emballage alimentaire flexible mat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les traitements de surface des emballages mats diffusent la lumi\u00e8re au lieu de la refl\u00e9ter directement.<\/p>\n\n\n\n<p>Cela pr\u00e9sente plusieurs avantages :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les empreintes digitales sont moins visibles<\/li>\n\n\n\n<li>La poussi\u00e8re ne ressort pas facilement<\/li>\n\n\n\n<li>Les petites rayures restent cach\u00e9es<\/li>\n<\/ul>\n\n\n\n<p>Apr\u00e8s <strong>30 jours de mise en rayon<\/strong>En outre, les emballages mats semblent encore relativement propres. Des \u00e9tudes montrent que les finitions mates permettent d'obtenir <strong>35-50% : meilleure perception de la propret\u00e9<\/strong>tandis que la confiance des consommateurs et la cr\u00e9dibilit\u00e9 des produits augmentent d'environ <strong>22%<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1168\" height=\"784\" src=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/clean-appearance-comparison.webp\" alt=\"\" class=\"wp-image-3879\" srcset=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/clean-appearance-comparison.webp 1168w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/clean-appearance-comparison-300x201.webp 300w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/clean-appearance-comparison-768x516.webp 768w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/clean-appearance-comparison-18x12.webp 18w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2026\/03\/clean-appearance-comparison-600x403.webp 600w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Positioning_and_Consumer_Perception\"><\/span>Positionnement de la marque et perception du consommateur<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'\u00e9tat de surface communique \u00e9galement le positionnement de la marque et influence les attentes des consommateurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Glossy_Finish_Flexible_Food_Packaging_Energetic_and_Attention-Driven\"><\/span>Emballages alimentaires flexibles \u00e0 finition brillante : Energique et attirant l'attention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La finition brillante de la surface de l'emballage est souvent un signe :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>luminosit\u00e9 et \u00e9clat<\/li>\n\n\n\n<li>l'attrait de l'achat ludique ou impulsif<\/li>\n\n\n\n<li>une forte \u00e9nergie visuelle<\/li>\n<\/ul>\n\n\n\n<p>Il est couramment utilis\u00e9 dans :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>collations<\/li>\n\n\n\n<li>bonbons<\/li>\n\n\n\n<li>boissons non alcoolis\u00e9es<\/li>\n\n\n\n<li>produits pour enfants<\/li>\n<\/ul>\n\n\n\n<p>Ces cat\u00e9gories s'appuient fortement sur <strong>attraction visuelle rapide et comportement d'achat impulsif<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.topchinapack.com\/fr\/produit\/wholesale-custom-spout-bags\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-juice-packaging-1.webp\" alt=\"emballage de jus de fruits sur mesure (1)\" class=\"wp-image-2856\" srcset=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-juice-packaging-1.webp 2048w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-juice-packaging-1-300x300.webp 300w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-juice-packaging-1-150x150.webp 150w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-juice-packaging-1-768x768.webp 768w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-juice-packaging-1-12x12.webp 12w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-juice-packaging-1-1200x1200.webp 1200w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-juice-packaging-1-600x600.webp 600w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-juice-packaging-1-100x100.webp 100w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Matte_Finish_Flexible_Food_Packaging_Premium_and_Trust-Oriented\"><\/span>Emballage alimentaire flexible \u00e0 finition mate : Qualit\u00e9 sup\u00e9rieure et confiance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La finition mate de la surface de l'emballage communique un message psychologique diff\u00e9rent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sophistication et qualit\u00e9<\/li>\n\n\n\n<li>une identit\u00e9 de marque calme et raffin\u00e9e<\/li>\n\n\n\n<li>une valeur per\u00e7ue du produit plus \u00e9lev\u00e9e<\/li>\n<\/ul>\n\n\n\n<p>Les finitions mates sont largement utilis\u00e9es pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>produits \u00e0 base de caf\u00e9 et de th\u00e9<\/li>\n\n\n\n<li>collations de qualit\u00e9 sup\u00e9rieure<\/li>\n\n\n\n<li>aliments fonctionnels<\/li>\n\n\n\n<li>aliments pour b\u00e9b\u00e9s et produits nutritionnels<\/li>\n<\/ul>\n\n\n\n<p>Dans ces cat\u00e9gories, les consommateurs consacrent plus de temps \u00e0 l'\u00e9valuation de la qualit\u00e9, \u00e0 la prise de d\u00e9cision et \u00e0 l'achat de biens et de services. <strong>confiance et cr\u00e9dibilit\u00e9 de la marque<\/strong> plus important que l'impact visuel imm\u00e9diat.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.topchinapack.com\/fr\/produit\/oem-odm-custom-juice-spout-pouch\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-spout-pouch-1.webp\" alt=\"pochette \u00e0 bec personnalis\u00e9e (1)\" class=\"wp-image-3173\" srcset=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-spout-pouch-1.webp 2048w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-spout-pouch-1-300x300.webp 300w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-spout-pouch-1-150x150.webp 150w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-spout-pouch-1-768x768.webp 768w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-spout-pouch-1-12x12.webp 12w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-spout-pouch-1-1200x1200.webp 1200w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-spout-pouch-1-600x600.webp 600w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/11\/custom-spout-pouch-1-100x100.webp 100w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Packaging_Surface_Finish_Performance_Data_Comparison\"><\/span>Comparaison des donn\u00e9es de performance de l'\u00e9tat de surface de l'emballage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Indicateur de performance<\/th><th>Emballage brillant<\/th><th>Emballage mat<\/th><th>Avantage<\/th><\/tr><\/thead><tbody><tr><td>Heure du premier coup d'\u0153il<\/td><td>+28-35%<\/td><td>-<\/td><td>Brillant<\/td><\/tr><tr><td>Temps d'attente apr\u00e8s la troisi\u00e8me seconde<\/td><td>-<\/td><td>+15-22%<\/td><td>Mat<\/td><\/tr><tr><td>Tarif d'enl\u00e8vement (apr\u00e8s 7 jours)<\/td><td>Base de r\u00e9f\u00e9rence<\/td><td>+18-25%<\/td><td>Mat<\/td><\/tr><tr><td>Score \"sale\" (apr\u00e8s 30 jours)<\/td><td>Plus \u00e9lev\u00e9 40-60%<\/td><td>Base de r\u00e9f\u00e9rence<\/td><td>Mat<\/td><\/tr><tr><td>Intention de prime du consommateur<\/td><td>+5-10%<\/td><td>+15-25%<\/td><td>Mat<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_to_Choose_Glossy_Packaging\"><\/span>Quand choisir un emballage brillant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les emballages brillants conviennent mieux lorsque :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les produits reposent sur <strong>les achats impulsifs<\/strong><\/li>\n\n\n\n<li>La concurrence entre les rayons est intense<\/li>\n\n\n\n<li>Les positions des \u00e9tag\u00e8res sont plus basses ou moins visibles<\/li>\n\n\n\n<li>La cat\u00e9gorie de produits met l'accent sur <strong>l'\u00e9nergie visuelle et la luminosit\u00e9<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Les exemples typiques sont les chips, les bonbons, les boissons gazeuses et les snacks pour enfants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_to_Choose_Matte_Packaging\"><\/span>Quand choisir un emballage mat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les emballages mats conviennent mieux aux cat\u00e9gories qui mettent l'accent sur les \u00e9l\u00e9ments suivants <strong>la qualit\u00e9, la confiance et le comportement d'achat r\u00e9p\u00e9t\u00e9<\/strong>.<\/p>\n\n\n\n<p>Les situations recommand\u00e9es sont les suivantes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produits haut de gamme ou moyen-haut de gamme<\/li>\n\n\n\n<li>Cat\u00e9gories pour lesquelles l'information sur les ingr\u00e9dients est importante<\/li>\n\n\n\n<li>Placement dans les rayons sup\u00e9rieurs ou dans les pr\u00e9sentoirs de vente au d\u00e9tail \u00e0 vue rapproch\u00e9e<\/li>\n\n\n\n<li>Photographie de produits et listes en ligne pour le commerce \u00e9lectronique<\/li>\n<\/ul>\n\n\n\n<p>Les exemples les plus courants sont le caf\u00e9, le th\u00e9, les yaourts de qualit\u00e9 sup\u00e9rieure, les snacks pour b\u00e9b\u00e9s et les aliments fonctionnels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dans les environnements r\u00e9els de vente au d\u00e9tail, les finitions brillantes sont plus efficaces pour <strong>capter rapidement l'attention<\/strong>tandis que les finitions mates sont meilleures pour <strong>maintenir l'attention du consommateur et renforcer la cr\u00e9dibilit\u00e9 de la marque<\/strong>.<\/p>\n\n\n\n<p>Le choix final doit reposer sur plusieurs facteurs, notamment le positionnement du produit, l'emplacement en rayon, les canaux de vente et les attentes des consommateurs cibles. Les marques qui alignent soigneusement la finition de l'emballage sur leur strat\u00e9gie marketing peuvent am\u00e9liorer de mani\u00e8re significative les performances en rayon et la conversion des achats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_GQ_PACK\"><\/span>\u00c0 propos de GQ PACK<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"816\" src=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/05\/GQ-PACK-custom-shrink-sleeve-label-manufacturer.png\" alt=\"\" class=\"wp-image-1548\" srcset=\"https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/05\/GQ-PACK-custom-shrink-sleeve-label-manufacturer.png 1800w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/05\/GQ-PACK-custom-shrink-sleeve-label-manufacturer-300x136.png 300w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/05\/GQ-PACK-custom-shrink-sleeve-label-manufacturer-768x348.png 768w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/05\/GQ-PACK-custom-shrink-sleeve-label-manufacturer-18x8.png 18w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/05\/GQ-PACK-custom-shrink-sleeve-label-manufacturer-1200x544.png 1200w, https:\/\/www.topchinapack.com\/wp-content\/uploads\/2025\/05\/GQ-PACK-custom-shrink-sleeve-label-manufacturer-600x272.png 600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<p>GQ PACK est un <strong><a href=\"https:\/\/www.topchinapack.com\/fr\/?page_id=10\" data-type=\"page\" data-id=\"22\" target=\"_blank\" rel=\"noreferrer noopener\">fabricant d'emballages alimentaires flexibles sur mesure<\/a><\/strong> au service de marques B2B mondiales dans les secteurs de l'alimentation, des boissons et des biens de consommation. Avec une production int\u00e9gr\u00e9e couvrant la s\u00e9lection des mat\u00e9riaux, l'impression, le pelliculage et la transformation des sachets, nous maintenons un contr\u00f4le de qualit\u00e9 strict afin de garantir des performances stables et une qualit\u00e9 constante des lots.  <\/p>\n\n\n\n<p>Pour les propri\u00e9taires de marques, les distributeurs et les acheteurs d'emballages, GQ PACK offre <strong><a href=\"https:\/\/www.topchinapack.com\/fr\/custom-solution\/\" target=\"_blank\" data-type=\"page\" data-id=\"358\" rel=\"noreferrer noopener\">emballages alimentaires flexibles OEM et services d'emballage alimentaire ODM<\/a><\/strong>Les produits de l'UE peuvent \u00eatre utilis\u00e9s dans le cadre d'un programme de recherche et de d\u00e9veloppement, qui prend en charge les structures personnalis\u00e9es, les finitions de surface, les conceptions d'impression et les formats d'emballage optimis\u00e9s pour les exigences sp\u00e9cifiques du march\u00e9.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In retail environments and on e-commerce product pages, the packaging surface finish plays a significant role in shaping the product&#8217;s first impression. Matte and glossy finishes may appear to be simple aesthetic choices, but in real display conditions, they can influence visual attention, perceived cleanliness, and purchase decisions. Based on eye-tracking tests, shelf display observations, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.topchinapack.com\/fr\/wp-json\/wp\/v2\/posts\/3872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.topchinapack.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.topchinapack.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.topchinapack.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.topchinapack.com\/fr\/wp-json\/wp\/v2\/comments?post=3872"}],"version-history":[{"count":0,"href":"https:\/\/www.topchinapack.com\/fr\/wp-json\/wp\/v2\/posts\/3872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.topchinapack.com\/fr\/wp-json\/wp\/v2\/media\/3882"}],"wp:attachment":[{"href":"https:\/\/www.topchinapack.com\/fr\/wp-json\/wp\/v2\/media?parent=3872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.topchinapack.com\/fr\/wp-json\/wp\/v2\/categories?post=3872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.topchinapack.com\/fr\/wp-json\/wp\/v2\/tags?post=3872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}